Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow
Lots of valuable info and all told in the form a story of a graphic design business. Notes:– Always build a business with the intent to sell it for profit.– Specialise but no one client should be more than 15% of your income.– Don’t be afraid to say no to work that does not fit what you specialise in.– 2 sales reps are better than one due to competition.– Hire people good at selling products not services. Goes more into…
