Update: I’ve been following James more, listening to his podcasts and philosophies and it’s like what is not to love about this guy? Awesome dude, great team, lots of breakthrough mindsets. Listen to his pods on The Mind Your Business Podcast

Day 1 – The DNA of the Digital CEO

When you feel like you’re doing too much or burning you out, give yourself a promotion to do the work that is making the money instead of just doing things.

Levels of people

• Dabbler: Starts lots of things, doesn’t finish. Wants results before committing. Doesn’t trust themselves to follow through or doesn’t feel like they’ll succeed.
  Excitement > anxiety > avoidance.
  Inconsistent and low resilience.
• Unpaid intern: Staying busy, no pay. I need to serve a lot before earning it.
• Underpaid employee: Doing it all themselves. No scalable offers. Avoiding automation/team or making passive income. Afraid to raise prices. Trading time for money. Stay small, stay safe. Fear of being too much or getting too big too fast.
• Modern day marketer: Doing all the right things on the outside but inside is a mess. Stretched thin, can’t grow any more. Can’t let go of control. Only I can do this as good. People are buying me.
• Digital CEO: Focus on vision, calibration, culture. Trust system, team, structure to multiply impact. Money flows in proportion to alignment, not effort. Delegation is expansion.

Step into your greatness. The fear of too much, big list, all the work, etc.

3 Things Digital CEOs Do Different

• They know numbers and have mastered the language of reading numbers. They know what levers to pull and what numbers are important. Don’t focus on Revenue because you could have achieved what you did with a smaller team, shorter deadline, etc.
• Look at your to do list and see which 5% will give you the best income, outcome, results, etc. The more time you focus on this, the more you grow. Think about this – The less you do the more you’ll make. But you have to do the things that are hard. What are you going to say Yes to? $5 activities or what matches your hourly activity amount? (Calculate yours here)
• The model must match your lifestyle and you can only put so much of time/energy/money in the machine.

Your Dashboard

• My $____??? / Year Business. Then write what the number gives you (don’t think about this one just use your gut feeling). E.g. freedom, autonomy, time with family, etc.
• What are the 3 core functions the business does to achieve this?

Niche extra
I’m here to serve _ so that _

Find the sympton to get to the cause of their problem and how you can help it.

Fill one of these out:

• I help _ learn so that __
• I help _ have _so they can experience/be __
• I teach _ how to __

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Day 2 – Create Money on Demand

Paras note: He likes his triangles.

Exercise

• Give your old you a name under triangle one.
• Put your old you glasses on and write out where you would be in 12 months from now if you choose this path. Take it to 2-3 years. Realise you’d feel so much worse about yourself if you staying in this.
  Now ask yourself what hardwired belief systems are keeping you here. Write the feeling you get with it, rate it and where you feel it. (If you want to go deeper, do this NLP exercise).
• To overcome and soften this is rewiring your head and heart. Take a hand and place it over your heart. Get in a relaxed state and feel the connection to your heart. When you’re ready, take your limiting thought and move it to your heart. Let your heart engulf it and give it love. Now realise it was a distortion and let your heart tell you what is true. Ask yourself what you are ready to receive now and what truth do you need to remember? Breath it into your heart and up to your head.
• Now in the second triangle give your new you a name.
• Wear the new you glasses and see what decisions you’ll be making and what you’ll be achieving. Write what the next 12 months look for you. What about 2-3 or more years.
• Remember even a small degree of change will change your destination by miles. The longer you do the same thing, the easier it gets over time.
• The one thing that successful people have is THE OFFER. And your product is not the offer. How you present the offer is everything.
• People want results and you get that by action and operating field. So you need to get to the root cause. You will also have to wear different hats.
• Your offer has to be irresistible. Talks about the V-bar/V-toner machine that failed until it turned into the thigh master. They niched down. (Paras note: Breakthrough though here!)
• An objection is an ‘I want BUT’. (Introduces his bot that helps you.)
• Find your niche! Write all the reasons why you can’t move forward or don’t know your niche. Write down your ‘so called gain’ as to why you don’t know your niche e.g. safety, comfort, don’t want to be limited. Now ask why again e.g. judgement, criticism, failure. His story of staying busy and having so many things on the go. You just need to build one bridge to go to the other side.
• Your realm of possibility is created by your circumference of circumstances. Picture a radar machine spinning and looking for something that is outside your radar circumference. Your present circumstances are echoes of the past. So your past coming to the present is creating your future and in turn becomes a self-fulfilling cycle. E.g. someone didn’t have time to make a leveraged product to scale so they stick to dealing with 1-on-1 clients. The future is where you need to work from to see the path behind you. Live it in your mind, see what others can’t see.

6 Steps to Create Money on Demand
Step 1: Identify Your Outcome First

• What is an outcome you have give yourself to fulfill in 90 days or less? Put a dollar sign next to it.
• Your 90 day framework will have 3 things. The outcome (where/why), the offer (what), the sales system (how).

Step 2: Identify a Way to get to that Outcome

• Then identify another way. E.g. If way one was to get 1 x 20,000 then the second way would be getting 2 x 10,000.
• Do that again for at least 3 or more ways to get to your outcome.

Step 3A: Pick one.

• Go out in the future and picture it worked. Which one feels like the HELL YES!?

Step 3B: Pick one.

• Add a 0 to the price. So from 1,000 x 20 units to 10,000 x 20 units.
• Talks about how struggling people justify the price while the rich ones justify the value. He means create from 10x the value.

Step 4: Create your 10X offer

• What problem would you solve? For whom? That it’s worth 10X the price? What would you provide, create, deliver that would ALIGN with this value? (Hint: Solve bigger problems.)

Step 5: Pick your Process

• Done with you: are like resources, templates and premade assets.
• Coaching: is where you teach them how to implement what you’ve made and could come in the form of get together events and masterminds.
• You can do workshops, live events, 1-on-1, courses, memberships, retreats, paid speaking gigs, etc.
• The ripple effects: He recommends that 20% of your revenue should come from affiliates. There is also sponsorships and more.

Step 6: Remove the Zero

• What do you feel now that you’ve delivered 10X value.
• Offer triangle: Promise, Process, Price value coherence.
• Write how you’re feeling about it and say it out loud if you’re feeling anything negative that isn’t true after a long breath and do it a few times. Breathe it out! Then repeat anything that feels true.

Script: I get asked by DEMOGRAPHIC how to BURNING QUESTION all the time! And that’s because I’ve been able to TRANSFORMATION myself. For the first time ever, I’m going to be teaching a small, select group of students how to WHAT YOU TEACH so you can TRANSFORMATION. If you’re done struggling with PROBLEM, and you’d like to be a part of this special training, send me a DM!

Meditation/Exercise

• Relax, lie down, breathing. You’re walking along the beach.
• What if … positive exercise.

Homework

• Why are you here? What is it time for?
• Add 2 or more identities to your new triangle.
• Take action from your new you.

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Day 3 – Your Business Machine

• Take a moment to set an intention.
• When you buy a toy box you see the final assembled product on the package. The big picture. That is what you need to show.
• Overwhelm is a choice and it is when the time is less than the to-do list.
• Back to the business machine. Don’t see it as a JOB (Just Over Broke). You have to build a machine that makes money. It has input and output. The output is money or Income/Impact. The input is time/energy. You can also input money or a team which would be their time/energy.
• To scale you need to increase the output without increasing the input and the only way you can do that is through the gears and what is in the machine. This is the offer. A good idea is to have 2 big offers and 3 smalls ones.
• You grow your business in stages. No matter how many businesses you have, in each business you’re only in a specific stage of the triangle (1 Intention/Target, 2 Coherence, 3 The Right Strategy.) You NEED TO KNOW WHAT STAGE YOU’RE IN.

The 4 Phases

• Niche alignment: Get out of your head and nail it!
• Offer alignment: When you release a Beta irresistible offer.
• Launch alignment: Sales system. Nailing your message. Identifying your traffic strategy.
• Maximum impact: Moving past 1st gear and getting momentum.

He gives examples and keeps saying to take the next step and don’t let overwhelm stop you. Jump and build your wings on the way down. Clarity comes after you take the action. He also shows his steps in a bar graph of his start in 2016 and how it jumps after every phase is nailed. So your first step to the Beta launch may not happen overnight and may need time to breathe but go through the process. Talks about how people chasing the shortcuts are taking the longest way. The tortoise wins the race.

Your 5 Gears (Draw 5 circles)

1. The middle one is the irresistible offer: Once you have the offer you will easily figure out the message and the channels.
2. Sales system: It’s a step-by-step process that is designed to sell your stuff for you so you don’t have to! It creates demand and desire for your offer which is naturally the best product for your audience. It eliminates the objections your prospects have. IT TURNS A WANT INTO A NEED.
   The more time your prospect spends with you the more your chances of success increases. It’s like dating.
   Your sales system formula = Experience + Offer – Objections + Deadline
   – Objection: You are working with desire vs. doubt. Your marketplace is the desire river. If your offer of a break/refreshment is half a mile away from the river it will be harder instead of having your offer on the river/bank. Find out what they already want.
   – Next is doubt which is objections: and if you don’t find a way to counter or handle objections you are in trouble. It’s silly to think an objection is a ‘no’.
   Your mission is to amplify desire and diminish doubt. Doubt is where 75% of the challenge is. Get them out of fear into possibility. People only see from 2 frames – Problems (cost, failure, it wont work, etc.) and Outcomes (For every problem there is a solution, it can happen, the cost is worth it and more, etc.) If you can’t get from problem to outcome, how will your get your prospect to?
   Instead of dropping your offer in the end and feel awkward about it, you need to weave it into your presentation and keep sprinkling it so it feels natural.
   – Deadline: It’s just a container to make a decision. This is more for them. How long are they going to keep kicking the problem down the road to face it again. You’re giving them the opportunity to make a decision and commit.
   When giving free content don’t just keep giving your best stuff. It’s the right content PRESENTED the right way at the right time. The sequence matters. Goes down to the 3 core functions below.
3. Attraction: Influencers are not in the same business as this. They are the hero in the story but this is where you need to be the guide. You are guiding the viewer for their hero’s journey. Talks about the law of cause and effect.
   Exercise –
   Step 1: Identify 2-3 experts you follow that you learn from.
   Step 2: Why do you follow them? List them out and put a start next to the ones you really connect with. Step 3: To what degree are you demonstrating these leader-making qualities?
   Now when you embody the characteristics that make you who you are and that your audience desire to emulate themselves, you will build a following. Now what do you want to build and what do you want your audience to emulate. Remember to be aware of when you’re sharing something if you feel like you are still trying to prove yourself you need to shift to ‘HEY THIS IS ME, I want to help you and make you the best you!’. Back to the dashboard.
   Next, how would you rate the performance of the attraction gear. (Suggests using paid ads).
4. Ascension: Lifetime Customer Value is so important that the higher this value the longer you will stay in this business. You need to create your offers that build on each other. You are designing with the end in mind.
   Bottom of the triangle is free content.
   The next level up is your most scalable offer e.g. course, membership, etc.
   Next level up could be coaching and then up again to mastermind and then at the apex is YOU. What would people pay to get one on one with you.
   As you go up, the scalability decreases but the price increases.
   Goes back to the dashboard to fill out the bonus offer first and then go to offer 2 and 1.
5. Team: No matter how many ‘yeah buts’ you have you need to build a team and pay someone to help you. It shows you believe in what you’re doing. Think of what you hate doing and can outsource. He suggests getting a virtual assistant from virtual jobs as they are so cheap and worth it. You can use the hourly calculator to figure out how much it’s costing you vs. getting someone to do what you do. Imagine waking up and seeing your work is already done.
   Rate your team gear so you know.
   Now in all your gears 1-5 is red, 6-8 is yellow and 9-10 is green. Now you know where you need to improve.

3 Core Functions (from the Dashboard pdf link below)

• Your company needs TLC – Traffic, Leads, Customers.
• Traffic happens from the sales system you choose. (He’s showing the example in the last box which has ‘sales systems’ in it.)
• So the first blank on top of each box is traffic/leads/customers. The next blanks are (number)_ of (amount)__
• He gives a live example of one of the students and then shows how he would work it.
• Explains that even the sales is a machine where the output is sales and input is leads. After doing your first you’ll figure out how to increase the leads.
• EPL (Earnings per lead) = Total earnings / leads that came in. This means in his case every lead was $30. The math he shows is amazing and explains that you can pull different levers and metrics in the machine to get what you want and more.
• You can use the launch calculator he provides in his website. (below)
• Fill the rest of the tables of traffic and leads.
• The R in the bottom of the boxes means Responsible. Who is responsible? It has to move from you to the team.

Exercise:

• Ask yourself what would need to happen for you to get 10M a year. Open up to that mindset.
• What would a 10M/year CEO think about, do, live, etc. Be specific.
• Where do they allocate their time and energy.
• Think of a timeline between you in the present and the future 10M you. You have already started creating the 10M you in the future by thinking these things in the present.
• Now put a date in the future and an outcome which would be the income and impact. When you have it in your mind, rate your believability in this near future outcome.
• There is a correlation between your level of belief and the time you get to your outcome. So the more you believe it, the faster you’ll get there. (Mentions the Time Paradox book, link below).
• To trick your brain to get to 11 out of 10. Close your eyes and take yourself to that future visual. Drop into that body and say to yourself I have arrived. Do the morning routine you would do, fill it in with as much info as you can and added your senses to it. Trick your brain that it’s there in the moment. Imagine someone comes up to you and asks you what did you do to make it and get here. Look back and reflect, the moves you made, the things you stopped, what else, what else. That same person asks you ‘wow you did it, what did you let go of?’. What would you answer, and what else, and what else.
• Write it in the dashboard of I know I am operating as the digital CEO my business needs when … I start doing _ and Let go of _.
• Now rerate yourself.
• To jump to this amazing timeline is to make a choice. EVERY CHOICE, as someone else said is a vote for that reality. Remember that before every breakthrough came fear. Fear is a signal that a change is near. So take the action even when you’re afraid as you know it’s the sign to take action.

Bonus Q&A Reply

• If your test niche fails, it’s not a failure. You put it out there and you got some information of what the market doesn’t want.
• Explains how niching down for specialisation helps you make more money.
• For audience you either need content or adverts. You either make content with your time or make ads with money. First you need to create an interest list with a priority list. If you have a great piece of content, you start getting an audience. How many people do you want in your priority list? Running an ad with great content will send it to people interested to join the list.
• To keep scaling you have to be clear on your values and mission. You could create another offer but you need one that is scalable. Options are:
  1 – How many more people can you let in,
  2 – Can you do it more often,
  3 – Externalise frameworks/processes,
  4 – Can you bring in more coaches/practitioners,
  5 – Different offer.
• Deliver it live on zoom to record it and then you have content.
• Try deliver and ask yourself if you gave it your best and try again.
• Ask yourself when you’re going to regret outsourcing instead of doing it all yourself. James kept his tech stack as simple as possible. Keep it programmer free.
• Make your niche as uncomfortably specific as possible. Tangiblise your content so make it metaphorically tangible. You are mentally BLOCKED. You need to REWIRE. Then be specific on improvement.
• You can’t outsource social media but you can outsource the tasks or steps. Suggests an app called todoist and then puts it on Monday.com. Someone will pick what they like and they work on it for him to finalise.
• TADA: Terminate, Automate, Delegate, AI.
• The Domino Belief: Is the one sentence or the nucleus sentence that when your audience get, all the other dominos fall.
  It has 3 ingredients. Vehicle + Superlative = Transformation.
  Transformation: is the first place to start. Every great book, release, launch, etc. has a domino belief.
  Superlatives: are like ‘the one, the most, the fastest, the one and only’.
  Vehicle: is the thing that gets them what they want and don’t say my course.
  Examples: YouTube is the fastest way to get organic online attention. Creating a wealth machine is the only way to creating financial freedom.
  The message should be simple, relevant, concise, provocative.
  Once you have the domino belief the rest of your message should be proving the domino belief. The Why? If they don’t know the why they won’t get the where, what, when, who. They don’t know why, they aint gonna buy.

Resources:

• Templates
• Hourly Value Threshold Calculator
• Workbook

Book Recommendations:

• The Time Paradox
• The Abundance Book
• The Trick to Money is Having Some
• A Happy Pocket Full of Money

Paras note: I have loved every minute of this and so much valuable information. I feel a big change coming like I haven’t had this kind of breakthrough in more than a decade.

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BONUS: Backstage to the BBD Portal

James gives a tour of the BBD Portal and all it can do so I’m not going share everything, you have to buy the program/package. There is so much and the deeper he goes it’s like wow. Bots and cards and templates and, and, and … what hasn’t he thought of!?

5 Step Launch Planning Process

• Dream it:
  1 Number of founding members you’ll accept,
  2 Founding member price point (50% ish discount of future price),
  3 Number you need in your launch list or registered on your priority list).
• Map it: These are the exact steps your customer journey.
  1 Waitlist to thank you and bonus page,
  2 Announce beta to thank you page,
  3 Finish filling your beta to shopping cart.
• Book it: Key dates
  1 Initial announcement of beta offer,
  2 All follow up announcements on offer,
  3 Deadline to register (optional),
  4 Content posting schedule to build priority list.
• Chunk it: Chunked projects
  1 Create early interested opt in page for priority list,
  2 Facebook group creation,
  3 Priority waitlist follow up emails,
  4 Promote priority waitlist,
  5 Create your product online,
  6 Payment and delivery process,
  7 Flash sale,
  8 Rock your webinars (optional),
  9 4 day follow-up,
  10 Close day.
• Do it: Walk through of doing it all with extra help.