Key Person Of Influence by Daniel Priestley (Book Summary) 

The Five-Step Method to become one of the most highly valued and highly paid people in your industry 

Key people of influence 

• Their names come up in conversation  
• They attract better opportunities 
• They earn more money 

There is so much fluff and generic history. I really like Daniel but one reviewer perfectly titled their review as ‘nebulous’. Once you get past the first chapter it does get better.

Understand niches and then micro-niche down to be known for one thing. What is the one specific thing you’d love to be known for? 

You can take the Key Person of Influence Scorecard quiz at: www.keypersonofinfluence.com/scorecard 

The Key Person of Influence (KPI) Method 

Until you are a Key Person of Influence in the industry you love, your full-time job is to become one. The 5 things/steps to be a Key Person of Influence: 
 
1 Pitch: your ability to communicate your value and uniqueness through your spoken word. Make it emotional, memorable, etc. At the heart of a perfect pitch is a mission, ‘Your Big Game’, what you want to be known for. That big game should be fun but still have rules, team players, prizes and know what it’s successes and failures look like. One of the fastest and most powerful ways to become a Key Person of Influence is to speak to groups, either at live events or through the media. Embrace your critics and find ways to either address the issue or provide solutions to it using their own words to show whoever you are speaking to that you’ve worked on finding the solution to it.  
Bonus – www.keypersonofinfluence.com/pitch 
 
2 Publish: Your ability to gain credibility through authoring content. Make a commitment to write a book as this will make you look like an authority, make you findable, etc. Paras note: Unfortunately these days everyone has a book/podcast/Ted Talk so keep an eye out for my book/talk ;)  
Different Types of Books 
– Niche – Thought Leadership e.g. How to Buy A Boat, Body Transformation, 21 Day Program for New Life After Divorce. 
– Book of Interviews e.g. Tribe of Mentors.
– Book of Tips e.g. 77 Ways to Reshape Body/Life. 
– Picture Book e.g. Mistakes People Make with Headshots, Coffee Table books. 
– A Creative Piece e.g. Letters From So and So, The Art of Thinking Sideways. 
Bonus: www.keypersonofinfluence.com/publish 

3 Product: Your ability to scale your value through an elegant product and services ecosystem. Products are packaged ideas. The most valuable thing right now is IP (Intellectual Property). You can even productise your service. Start with products that spead ideas like podcasts. Other ideas are info kits, webinar series, share ideas and call them secrets. 
Bonus: www.keypersonofinfluence.com/product 

4 Profile: Your ability to become known, liked and trusted in your industry. When people do a search for you, they should find you everywhere. Videos, pictures, audios, documents, etc.
Six Objectives For Building Your Profile 
– Generate leads and enquiries 
– Convert leads and enquiries into sales 
– Increase the average spend 
– Increase the frequency of purchasing 
– Reduce costs 
– Improve your overall brand 
Bonus: www.keypersonofinfluence.com/profile 

5 Partnership: The ability to structure and maintain strategic relationships that benefit everyone involved. Get better at negotiations for win-win situations, have written agreements and systems. You can have affiliate partnerships to get a cut from sales you help make for someone. Co-promotion where both help promote each others offers. You can team up to make products, make bundles or freebies, etc. Your aim is to go networking for partnerships and not clients. Make sure to bring a thoughtful gift. Do business last so after the meeting it could only take the last 15 minutes to finalise a deal. Ask yourself what 3 calls/people/businesses can you contact right now. 
Bonus: www.keypersonofinfluence.com/partnerships 

Talks about the difference between newcomers, worker bees and KPIs. 
Be careful of ILR … the illusion of limited resources. 
Ask better questions. Who has already done what I want to do? 
Instead of requests, frame them as opportunities. If I ordered in bulk can I get better terms? 
As a KPI you’ll expect – Publicity, media, speaking at events, directorships, your own membership group, subscribers, random surprises. 
KPI Case Studies – www.keypersonofinfluence.com/successstories 
The way the ‘hidden theme’ was presented seemed a bit baity.  
What they offer – Our flagship forty-week program is ideal for entrepreneurs, business owners, leaders and rainmakers. Find out more, visit www.keypersonofinfluence.com 

‘When you are a Key Person of Influence you don’t chase; great opportunities find you’