Influence: The Psychology of Persuasion by Robert B. Cialdini (Summary and Defence Cheat Sheet)
The Psychology of Persuasion – Robert CialdiniAll the choices you think you have made have been influenced, at some percentage. ALL your choices… until you read this book. I love case studies and this book is full of them. Each chapter begins with an advertisement and at the end you’re asked to discuss how the … Read more