Influence: The Psychology of Persuasion by Robert B. Cialdini (Summary and Defence Cheat Sheet)

The Psychology of Persuasion – Robert CialdiniAll the choices you think you have made have been influenced, at some percentage. ALL your choices… until you read this book. I love case studies and this book is full of them. Each chapter begins with an advertisement and at the end you’re asked to discuss how the … Read more

Osho Rajneesh – The Art of Living 7

Osho – The Art of Living 7A western yogi says that problems you’re trying to go through that are put up with clear up in the process of life itself. (Question about if that is opposite to meditation) He’s right but profundities can be misunderstood. Heard by an ignorant person it can be dangerous. Joined … Read more

Freakonomics – Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt & Stephen J. Dubner

Looks like Levitt’s work mostly. It’s amazing to see Economists using number to figure out some crazy things and connecting stuff like how legalising abortion drastically reduced crime rates. Explaining how they caught the teachers was mind-blowing. Basically people live by incentives so give the correct incentive and get the person to do what you … Read more

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