Influence: The Psychology of Persuasion by Robert B. Cialdini (Summary and Defence Cheat Sheet)

The Psychology of Persuasion – Robert CialdiniAll the choices you think you have made have been influenced, at some percentage. ALL your choices… until you read this book. I love case studies and this book is full of them. Each chapter begins with an advertisement and at the end you’re asked to discuss how the … Read more

Freakonomics – Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt & Stephen J. Dubner

Looks like Levitt’s work mostly. It’s amazing to see Economists using number to figure out some crazy things and connecting stuff like how legalising abortion drastically reduced crime rates. Explaining how they caught the teachers was mind-blowing. Basically people live by incentives so give the correct incentive and get the person to do what you … Read more

ART Excel Malvern 19th – 25th August 2010

Pictures are on Facebook – http://www.facebook.com/album.php?aid=262919&id=500304440 Thursday 19/08/2010 – Pack, busses to link with Viv. Get some junk in our tummies. Watch Sorcerer’s Apprentice. Busses to Ameet’s listening to Vive la Fete remixes album. It’s just too good man! Ameet has guests so listen to a dentist convo. Read a pre-published version of a book. … Read more

Lohana Kings of Kashmir and Kabul & Lohanas … from Wikipedia

Related link – The History of Lohanas and the Thakrar Family Surname Arvind Thakrar The Ruler Loharana Kshatriyas turned Vaisyas around AD 1300 • Veer Jasraj killed Mahmud Gazni’s father Sabuk-tigin in Kabul Dr.Hari Desai   While reading the book banned in Pakistan, “Jinnah of Pakistan” by a celebrated Historian Stanley Wolpert, one sentence increased curiosity: “The … Read more

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